(Click on thumbnails to see larger images)
In 1953/54 the dealers loaded their
showrooms with all the new models Chevrolet had to offer. The salespeople were prepared to
tout the advantages of buying Chevys over the competitors. |
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They needed to be knowledgeable about
not only the styling advantages, but also the engineering superiority of the products they
had to offer. The print advertising brought the prospects into the showroom, but it was
the salespeople that closed the sale. |
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To reinforce the claims made in the
showroom and to demonstrate the features of the new cars, the salespeople normally used a
"test ride" to help them convince the prospects to buy from them. |
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Usually once the sales pitch was done
and if the salesperson met all the needs of the prospective car buyer, they sat done to
sign the documents and "close the deal". |
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