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The 1958 GM Motorama offered the car buying public the opportunity to view the new car lineup in a carnival type atmosphere.

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 Chevrolet had a new spokesperson for their 1958 models, Pat Boone. I believe they chose him because of his clean cut image and he projected the younger image market Chevrolet was trying to reach at that time.

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Mr. Boone also promoted the new Chevrolets via TV commercials and by hosting a show sponsored by Chevrolet.

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